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For Immediate Release
Jennifer Ward for Starting Gate Communications
MEDIA CONTACT: (613) 569-2423 or
www.startinggate.ca
Manchester Designer Outlets to Sponsor the 2006 Mini Prix Series at the Vermont Summer Festival
East Dorset, VT — April 24, 2006
– Manchester Designer Outlets and the retail brands
that they represent will sponsor all five of the $10,000 Mini
Prix events at the 2006 Vermont Summer Festival taking place
July 12 to August 13, 2006, in East Dorset, VT.
The agreement with Manchester Designer Outlets
marks the largest and broadest local sponsorship in the history
of the Vermont Summer Festival. Polo/Ralph Lauren, Escada,
Giorgio Armani, Hickey Freeman/Bobby Jones and Tumi are the
five Manchester Designer Outlets brands participating in this
unique sponsorship agreement. Each brand will sponsor one
of the $10,000 Mini Prix events taking place every Friday
at 1 p.m. during the five-week Vermont Summer Festival horse
show. The winner of each Mini Prix event will receive their
share of the $10,000 purse as well as a prize from the sponsoring
brand.
"The Vermont Summer Festival is one of
the most prestigious horse shows in the Northeast and the
Manchester Designer Outlets include some of the world's top
brands so the partnership is a perfect match," said Judy
Wheeler, Director of Operations for the Manchester Designer
Outlets. "We are pleased to sponsor the prizes for the
five Friday events, and we see this partnership as helping
make the Festival, our stores and the town of Manchester even
more of a destination this summer."
Ruth Lacey, Marketing Executive for the Vermont
Summer Festival, agreed, saying, “We have crafted a
relationship that will support our ability to continue to
award valuable prizes to our competitors, promote the brands
of the Manchester Designer Outlets organization, and drive
consumer business to the local outlets. I am confident that
this sponsorship will result in a win-win scenario for both
the Vermont Summer Festival and Manchester Designer Outlets.”
Manchester Designer Outlets signifies the newest
trends in today’s shopping experience: boutique-like
specialty stores offering everything from designer label fashions
for men and women, to luxury home furnishings, distinct gifts
and stylish accessories – metropolitan or handcrafted,
international or American. Shopping at the Manchester Designer
Outlets stores offers a wide array of culture, style and sophistication
– a retreat for shoppers and travelers with savings
up to 70% off retail prices from top name brands.
New England’s largest “AA”
rated hunter/jumper horse show, the Vermont Summer Festival
offers over $600,000 in prize money, making it the richest
sporting event in the state of Vermont. Each week of competition
includes a $10,000 Friday Mini Prix, sponsored by Manchester
Designer Outlets, and, for the first four weeks of competition,
a $30,000 Sunday Grand Prix. The 2006 Vermont Summer Festival
closes with the grand finale, the $50,000 Vermont Summer Celebration
Grand Prix on Sunday, August 13. Each of the five weeks also
features a $10,000 Show Jumping Hall Of Fame High Junior/Amateur-Owner
Jumper class, part of the Show Jumping Hall of Fame Jumper
Classic Series, and is also a member event of the Marshall
& Sterling League and the North American League (NAL).
For more information on the 2006 Vermont Summer
Festival including sponsorship opportunities please please
call (802) 496-9667, or e-mail.
For further information on Manchester
Designer Outlets, please e-mail
mdo@sover.net or visit www.manchesterdesigneroutlets.com.
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