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For Immediate Release
Jennifer Ward for Starting Gate Communications
MEDIA CONTACT: (613) 569-2423 or
www.startinggate.ca
Manchester Designer Outlets to Sponsor
$60,000 Open Welcome Stake Series at the Vermont Summer Festival
East Dorset, VT — April 17, 2007
– Manchester Designer Outlets and the retail brands
it represents will sponsor all six $10,000 Open Welcome Stake
classes during the six-week Vermont Summer Festival taking
place July 11 to August 19, 2007, in East Dorset, VT.
The renewed and expanded agreement with Manchester
Designer Outlets marks the largest and broadest local sponsorship
in the history of the Vermont Summer Festival. Polo/Ralph
Lauren, Escada, Giorgio Armani, Hickey Freeman/Bobby Jones,
Tumi and BCBG Max Azria are the six Manchester Designer Outlets
brands participating in this unique sponsorship agreement.
Each brand will sponsor one of the $10,000 Open Welcome Stakes
taking place every Friday at 1 p.m. during the Vermont Summer
Festival horse show. The winner of each Open Welcome Stake
will receive their share of the $10,000 purse as well as a
prize from the sponsoring brand.
"We received very positive feedback from
last year's event and are delighted that the Vermont Summer
Festival has expanded to six weeks in 2007, giving an additional
retail brand the opportunity to be involved with this exciting
sponsorship opportunity," said Ben Hauben, President
of Manchester Designer Outlets. "The Vermont Summer Festival
is one of the most prestigious horse shows in the Northeast
and the Manchester Designer Outlets include some of the world's
top brands making the partnership a perfect match. We see
this partnership as helping to make the Festival, our stores
and the town of Manchester even more of a destination this
summer."
Ruth Lacey, Marketing Executive for the Vermont
Summer Festival, agreed, saying, "Once again, Manchester
Designer Outlets and the brands they represent have stepped
forward in support of our show jumping event. We’ve
crafted a relationship that drives business to the retail
stores in Manchester while also making the prizes that we
award to the winning athletes more attractive. It's clearly
a win-win scenario for both the Vermont Summer Festival and
Manchester Designer Outlets."
Manchester Designer Outlets signifies the newest
trends in today’s shopping experience: boutique-like
specialty stores offering everything from designer label fashions
for men and women, to luxury home furnishings, distinct gifts
and stylish accessories – metropolitan or handcrafted,
international or American. Shopping at the Manchester Designer
Outlets stores offers a wide array of culture, style and sophistication
– a retreat for shoppers and travelers with savings
up to 70% off retail prices from top name brands.
New England’s largest “AA”
rated hunter/jumper horse show, the Vermont Summer Festival
offers over $700,000 in prize money, making it the richest
sporting event in the state of Vermont. Each week of competition
features a $10,000 Friday Open Welcome Stake, sponsored by
Manchester Designer Outlets, and, for the first five weeks
of competition, a $30,000 Sunday Grand Prix. The 2007 Vermont
Summer Festival closes with the grand finale, the $50,000
Vermont Summer Celebration Grand Prix on Sunday, August 19.
Each of the six weeks also features a $10,000 Show Jumping
Hall Of Fame High Junior/Amateur-Owner Jumper class, part
of the Show Jumping Hall of Fame Jumper Classic Series, and
is also a member event of the Marshall & Sterling League
and the North American League.
For more information on the 2007 Vermont Summer
Festival including sponsorship opportunities or prize list,
please call (802) 496-9667 or e-mail.
For further information on Manchester
Designer Outlets, please e-mail
or visit www.manchesterdesigneroutlets.com.
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